eScribe
Web Design + Brand Design
eScribe helps local governments by bringing public meeting cycles into one, secure system.
The goal of this project was to refresh the eScribe brand and elevate their web experience to better align with their parent company: OnBoard. I led the charge on this project, working closely with stakeholders from both the brand and digital teams.
Color
Previously, eScribe mostly relied on a darker teal as their primary color. I added some purple to link the eScribe and OnBoard brands and introduced a lighter teal and green as accent colors. What we come to is a more dynamic palette. Professional, approachable, and a passionate burst that comes with the line of work.
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Type
Poppins is used primarily throughout the eScribe brand largely due to its large font family, uniform weight, and geometric shapes. Overall, Poppins is inviting and modern, but most of all, readable.
A common trait of working in local government revolves around 'on-the-go' work and 'last-minute changes'. Things that often rely on handwritten notes for passing thoughts. For that reason 'Nothing You Could Do' is used as a secondary type for callouts, eyebrows, and CTAs. The script font pairs with Poppins to break boundaries and call attention. The pair is unexpected yet familiar.
Transparency & Impact
In local governance, transparency is a must. That is to provide public access to view and attend things like meetings. And the impact the comes from the work tends to ripple out in its influence. Everything is connected.
With that in mind, transparency and waves were used throughout the brand to reflect those important traits.
Image
Images were selected of diverse set of professionals often interacting as a group or with technology. The people are radiant, determined, and confident. The color is warm and inviting. Masks and layers help bring depth and allow image to interact with surrounding elements.
Product
Product shots mix in layers of texture, color, icons, and UI. The UI had to be zoomed in on the capabilities relevant to the accompanied text. Icons helped to amplify the value.
Icons
Unicons Monochrome icon set, was introduced to fit the personality of the eScribe brand. The icons can be modified to a multi-tone or single-color look.
Buttons
The eScribe buttons are a different take on the classic pill-shaped button. Instead they have a slightly less rounded corner in the top-left to mimic the eScribe quill mark.
Cards
One thing the site needed was to include a more dynamic look for cards, CTAs, and testimonials. They can work as a group or individually.
